You might be asking, how can “Southern California Darts Association” be a trademark in the first place? We know that geographic terms are disfavored in trademark law. And the words “Darts Association” are clearly generic. Maybe in 1963 the name would not have been a protectable trademark. However, the court ruled that the mark had “acquired distinctiveness” over its many years of use, and therefore dispensed with the issue of protectability.