There was an interesting display at the Museum of Brands about the history of Easyjet. Easyjet founder, Stelios Haji-Ioannou, was an entrepreneur who was determined to take on the "big boys" and offer a value for money service which made a real difference to the lives of his customers. On one occasion he organised a guerrilla marketing stunt. When BA launched its no-frills airline, Go, Stelios, together with an entourage of his employees, tried to hijack the event by booking seats and turning up in their company's bright orange uniform. It was noted that publicity from this event was beneficial to both parties!